Interim executive services allows you to:

• Make progress even while your search is ongoing
• Gain insights into what is required for success in the role
• Take your time finding the right permanent executive
• Give your eventual placement a head start

Specialization in general management, product management, marketing, strategy, commercial, business development, and innovation roles.

Strategy is the foundation of a successful business. Cogent Link's approach to strategy development is rooted in developing a fundamental understanding of the value proposition to customers. We take a quantitative approach whenever practical, and leverage years of experience and context across multiple industries.

Strategy isn't stagnant. Cogent Link can help develop the right processes for your organization to ensure your strategy stays relevant and to make refinements and course corrections when necessary.

Increasingly, the ability to rapidly develop new products, services, technology, manufacturing methods, and business processes is key to delivering a superior value proposition to customers.

Cogent Link takes a practical approach to ensure your business is agile and responsive. Part process, part decision rights, part culture, part performance management — it takes a holistic approach to achieve world class innovation capabilities.

Investing in price optimization is one of the most significant levers a business can utilize for near-term bottom-line gains — but it takes a comprehensive approach.

Companies with effective pricing programs deliver 23% more profit than their peers and usually gain at least 300 basis points of EBIT. Cogent Link has extensive experience in developing price optimization programs, including:

• Customer pricing segmentation
• Pricing / elasticity modeling
• Promotion pilots to test programs
• Migrating from cost-plus to value selling
• Pricing process and governance
• Sales incentive program development
• Performance measurement for pricing

The odds are stacked against you:

• 75% of venture-funded businesses fail
• 70–90% of new product launches fail
• 70–90% of acquisitions fail to achieve their strategic and financial objective

Cogent Link can provide an unbiased, third-party perspective on existing and potential companies, product/business lines, and technology. As an outsider, Cogent Link often asks questions that are assumed as "given," providing provocative insights.

Make sure your investments and capital allocation beat the odds!

Cogent Link can work with your company's executives to help you achieve superior results. We are a trusted partner, holding candid conversations and acting as a sounding board. Our incentives are aligned — the executive's success is paramount.

Cogent Link specializes in assisting executives in their first roles, executives who are over-extended, and with executives transitioning from "running the business" to "changing the business."